U2 Promotion
Jan 15, 2010

The BBC has admitted that they went a bit overboard in their coverage of the release of U2’s album No Line on the Horizon last year. It was early in the spring last year and the BBC changed their logo to read “U2 BBC” or something like that. There were complaints from many quarters that this gave the band too much publicity on the taxpayers’ money. The network has apologized. The band, however, got a lot of great national publicity for this event and that’s good. Who knows whether people like the band that much that or whether they’ve just seen the name on the news so much that they get into the habit of listening to the music. However, they are putting forward a lot of great music, so perhaps it’s just that the network got swept up in the enthusiasm.









